Level 4 Marketing Executive
Duration 15 months
The Marketing Executive apprenticeship standard is designed for individuals who help shape, support, and execute marketing plans. Working alongside a Marketing Manager, who defines the overall strategy, apprentices will develop skills to deliver tactical and targeted marketing activities. This apprenticeship focuses on audience engagement and requires a blend of creativity, communication, and project management skills.
Key responsibilities for a Marketing Executive apprentice include:
Managing and maintaining key marketing channels such as digital, offline, and social media
Planning and delivering integrated marketing campaigns
Overseeing the production and distribution of marketing materials
Engaging with a variety of stakeholders, including customers, colleagues, suppliers (including agencies), and partners
Conducting market research to analyse target audience behaviour and trends
Supporting brand positioning in line with agreed guidelines
Organising and attending events such as conferences, seminars, receptions, and exhibitions
This apprenticeship standard equips learners with the necessary skills to contribute effectively to marketing teams, whether in-house or within agencies, while gaining hands-on experience and industry knowledge.
Potential Job Titles
Marketing Executive
Marketing Officer
Marketing and Communications Officer
Marketing Specialist
Communications Executive
Communications Specialist
Apprenticeship Qualifications
On successful completion of the programme, the apprentice will be awarded with a Level 4 Marketing Executive apprenticeship certificate.